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Al Ries has written 30 work(s)
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Cover for 9781491580936 Cover for 9781483006000 Cover for 9781483005997 Cover for 9780060081980 Cover for 9780060081997 Cover for 9780061669194 Cover for 9780070527300 Cover for 9780071460828 Cover for 9780070527263 Cover for 9780452258617 Cover for 9780070527324 Cover for 9780060570156 Cover for 9780788168574 Cover for 9780887307645 Cover for 9780060799908 Cover for 9780887308635 Cover for 9780070652644 Cover for 9780071359160 Cover for 9780071373586 Cover for 9780446347945 Cover for 9781491581094 Cover for 9781932378252 Cover for 9780070652651 Cover for 9780060570149 Cover for 9780756788025 Cover for 9788495787354 Cover for 9780887309373 Cover for 9780060007737 Cover for 9780694520473 Cover for 9789701031247 Cover for 9789684220027 Cover for 9780060196219 Cover for 9780694523146 Cover for 9788423417582 Cover for 9781900961653 Cover for 9780887305924 Cover for 9780887306662 Cover for 9781559947602 Cover for 9780446776929 Cover for 9780452267640
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By Grover Gardner (narrator), Kotler (foreword by), Al Ries and Jack Trout

CD/Spoken Word:

9781491580936 | Unabridged edition (McGraw-Hill Education, December 16, 2014), cover price $14.99

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Product Description: [Read by David Drummond]This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. -- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries...read more
By David Drummond (narrator) and Al Ries

CD/Spoken Word:

9781483006000 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $29.99 | About this edition: [Read by David Drummond]This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

cover image for 9781483005997
Product Description: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries...read more
By David Drummond (narrator), Al Ries and Laura Ries

CD/Spoken Word:

9781483005997 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $49.99 | About this edition: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Hardcover:

9780060081980 | Harperbusiness, September 1, 2002, cover price $24.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Paperback:

9780060081997 | Reprint edition (Harperbusiness, May 1, 2004), cover price $14.99 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Miscellaneous:

9780061742736 | Harpercollins, March 17, 2009, cover price $10.99

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Product Description: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion...read more

Hardcover:

9780061669194, titled "War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It" | 1 edition (Harperbusiness, March 1, 2009), cover price $26.99 | About this edition: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

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Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Hardcover:

9780071460828 | 20 anv edition (McGraw-Hill, October 31, 2005), cover price $26.95
9780070527300 | McGraw-Hill, September 1, 1985, cover price $24.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Paperback:

9780070527263 | McGraw-Hill, November 1, 1997, cover price $16.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
9780452258617 | Reprint edition (New Amer Library, November 1, 1986), cover price $12.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Cassette/Spoken Word:

9780070527324 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven

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An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. Reprint. 30,000 first printing.

Paperback:

9780060570156 | Reprint edition (Harperbusiness, October 1, 2005), cover price $14.99 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.

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An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures. Original. 20,000 first printing.

Hardcover:

9780788168574 | Diane Pub Co, June 1, 1996, cover price $25.00 | About this edition: Every company has it at one point.
9780887307645 | Harperbusiness, February 1, 1996, cover price $25.00 | About this edition: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas

Paperback:

9780060799908 | Harperbusiness, October 1, 2005, cover price $16.99 | About this edition: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
9780887308635 | Harperbusiness, June 1, 1997, cover price $15.95 | About this edition: How can IBM have $65 billion in revenues and still lose money?

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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Hardcover:

9780071359160 | 3 anv sub edition (McGraw-Hill, December 1, 2000), cover price $26.95 | About this edition: “Ries and Trout taught me everything I know about branding, marketing, and product management.
9780070652644 | Rev sub edition (McGraw-Hill, October 1, 1985), cover price $24.95 | About this edition: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers

Paperback:

9780071373586 | McGraw-Hill, December 1, 2000, cover price $20.00
9780446347945 | Reissue edition (Grand Central Pub, February 1, 1993), cover price $6.99 | About this edition: Positioning, a concept developed by the authors, has changed the way people advertise.

CD/Spoken Word:

9781491581094 | Mp3 una edition (McGraw-Hill Education, December 16, 2014), cover price $14.99
9781932378252 | Abridged edition (Amer Media Intl - McGraw Hill audio, June 15, 2004), cover price $28.00 | About this edition: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.

Cassette/Spoken Word:

9781932378245 | Abridged edition (Amer Media Intl - McGraw Hill audio, June 15, 2004), cover price $24.00 | About this edition: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
9780070652651 | McGraw-Hill/Tdm Audio, August 1, 1988, cover price $9.95

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An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. 60,000 first printing. (view table of contents)

Hardcover:

9780060570149, titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival" | 1 edition (Harperbusiness, May 1, 2004), cover price $24.95 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
9780756788025 | Diane Pub Co, January 30, 2004, cover price $25.00 | About this edition: What Charles Darwin did for biology, Al and Laura Ries do for branding.

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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance) (view table of contents)

Hardcover:

9788495787354 | Empresa Activa, April 1, 2003, cover price $21.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.

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Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint. (view table of contents)

Hardcover:

9780887309373 | Harperbusiness, October 1, 1998, cover price $25.00 | About this edition: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

Paperback:

9780060007737 | Reprint edition (Harperbusiness, September 1, 2002), cover price $18.99 | About this edition: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.

Cassette/Spoken Word:

9780694520473 | Abridged edition (Harperaudio, October 1, 1998), cover price $12.00 | About this edition: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.

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Paperback:

9789701031247 | McGraw-Hill Spanish, January 1, 2001, cover price $21.00

Paperback:

9789701004036 | McGraw-Hill Spanish, January 1, 2001, cover price $19.00

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Product Description: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia El concepto de "posicionamiento" desarrollado para los autores es de primordial importancia para resolver los problemas de comunicación en una sociedad sobresaturada de comunicación en la que existen muchas empresas, muchos productos y muchos medios...read more

Paperback:

9789684220027 | McGraw-Hill Spanish, January 1, 2001, cover price $12.95 | About this edition: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia El concepto de "posicionamiento" desarrollado para los autores es de primordial importancia para resolver los problemas de comunicación en una sociedad sobresaturada de comunicación en la que existen muchas empresas, muchos productos y muchos medios.

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Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas. (view table of contents)

Hardcover:

9780060196219 | Harperbusiness, June 1, 2000, cover price $21.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.

Cassette/Spoken Word:

9780694523146 | Harperbusiness, June 1, 2000, cover price $18.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging listeners to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illustrated their ideas.

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Product Description: Brand New. Ship worldwide

Paperback:

9788423417582 | Destino, February 1, 2000, cover price $18.95 | About this edition: Brand New.

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Product Description: Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week...read more (view table of contents, read Amazon.com's description)
By Theodore B. Kinni and Al Ries (introduced by)

Hardcover:

9781900961653 | Capstone Ltd, February 1, 2000, cover price $45.00 | About this edition: Theodore B.

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Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success (view table of contents)

Hardcover:

9780887305924 | Harpercollins, January 1, 1993, cover price $22.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success

Paperback:

9780887306662 | Harperbusiness, May 1, 1994, cover price $15.99 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success

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Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. Simultaneous.

Cassette/Spoken Word:

9781559947602 | Harperaudio, March 1, 1993, cover price $12.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.

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Paperback:

9780446776929 | Grand Central Pub, February 1, 1993, cover price $4.99

Paperback:

9780071040297 | McGraw-Hill, June 1, 1992, cover price $10.95

cover image for 9780452267640
Product Description: America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle...read more

Paperback:

9780452267640 | Reprint edition (Plume, March 1, 1992), cover price $11.95 | About this edition: America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself.

Paperback:

9780071040266 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95

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