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The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
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Paperback
Reprint edition from Harperbusiness (October 1, 2005)
9780060570156 | details & prices | 308 pages | 5.25 × 8.25 × 1.00 in. | 0.48 lbs | List price $14.99
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.