9781483005997 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $49.99 | About this edition: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

9780061973130 | Harpercollins, October 6, 2009, cover price $12.99

9780060081980 | Harperbusiness, September 1, 2002, cover price $24.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

9780060081997 | Reprint edition (Harperbusiness, May 1, 2004), cover price $14.99 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

9780061742736 | Harpercollins, March 17, 2009, cover price $10.99

9780061669194, titled "War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It" | 1 edition (Harperbusiness, March 1, 2009), cover price $26.99

9780060570156 | Reprint edition (Harperbusiness, October 1, 2005), cover price $14.99 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.

9780060570149, titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival" | 1 edition (Harperbusiness, May 1, 2004), cover price $24.95 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.

9780756788025 | Diane Pub Co, January 30, 2004, cover price $25.00 | About this edition: What Charles Darwin did for biology, Al and Laura Ries do for branding.

9788495787354 | Empresa Activa, April 1, 2003, cover price $21.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.

9780887309373 | Harperbusiness, October 1, 1998, cover price $25.00 | About this edition: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

9780060007737 | Reprint edition (Harperbusiness, September 1, 2002), cover price $18.99 | About this edition: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.

9780694520473 | Abridged edition (Harperaudio, October 1, 1998), cover price $12.00 | About this edition: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.

9780060196219 | Harperbusiness, June 1, 2000, cover price $21.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.

9780694523146 | Harperbusiness, June 1, 2000, cover price $18.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging listeners to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illustrated their ideas.