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Positioning: The Battle for Your Mind
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Jack Trout |
3 anv sub edition from McGraw-Hill (December 1, 2000)
9780071359160 | details & prices | 246 pages | 7.50 × 8.00 × 1.00 in. | 1.45 lbs | List price $26.95
With Jack Trout |
Rev sub edition from McGraw-Hill (October 1, 1985)
9780070652644 | details & prices | 5.75 × 8.25 × 0.75 in. | 0.80 lbs | List price $24.95
About: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
About: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Paperback
With Jack Trout |
from McGraw-Hill (December 1, 2000)
9780071373586 | details & prices | 5.25 × 8.00 × 0.75 in. | 0.50 lbs | List price $20.00
Reissue edition from Grand Central Pub (February 1, 1993)
9780446347945 | details & prices | 4.25 × 6.50 × 0.75 in. | 0.25 lbs | List price $6.99
CD/Spoken Word
With Grover Gardner (other contributor), Kotler (other contributor) |
Mp3 una edition from McGraw-Hill Education (December 16, 2014)
9781491581094 | details & prices | 5.00 × 6.50 × 0.25 in. | 0.15 lbs | List price $14.99
With Jack Trout |
Abridged edition from Amer Media Intl - McGraw Hill audio (June 15, 2004)
9781932378252 | details & prices | 5.00 × 5.75 × 1.00 in. | 0.45 lbs | List price $28.00
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
Cassette/Spoken Word
With Jack Trout |
Abridged edition from Amer Media Intl - McGraw Hill audio (June 15, 2004)
9781932378245 | details & prices | 7.50 × 4.50 × 1.25 in. | 0.32 lbs | List price $24.00
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
About: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
from McGraw-Hill/Tdm Audio (August 1, 1988)
9780070652651 | details & prices | List price $9.95