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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand: Library Edition
By Laura Ries, David Drummond (narrator) and Al Ries
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher Blackstone Audio Inc
Publication date April 22, 2014
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781483005997
ISBN-10 1483005992
Dimensions 1.25 by 6.75 by 6.25 in.
Weight 0.60 lbs.
Original list price $49.99
Other format details audio
Amazon.com says people who bought this book also bought:
The 22 Immutable Laws of Marketing
Summaries and Reviews
Amazon.com description: Product Description:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.



Editions
CD/Spoken Word
Book cover for 9781483005997
 
The price comparison is for this edition
Unabridged edition from Blackstone Audio Inc (April 22, 2014)
9781483005997 | details & prices | 6.75 × 6.25 × 1.25 in. | 0.60 lbs | List price $49.99
About: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

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