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Marketing Warfare
By
Al Ries
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
September 1, 1985
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780070527300
ISBN-10
007052730X
Dimensions
1 by 5.75 by 8.50 in.
Weight
0.80 lbs.
Availability§
Out of Print
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Editions
Hardcover
With Jack Trout |
20 anv edition from McGraw-Hill (October 31, 2005)
9780071460828 | details & prices | 216 pages | 7.50 × 8.50 × 1.00 in. | 1.15 lbs | List price $26.95
The price comparison is for this edition
from McGraw-Hill (September 1, 1985)
9780070527300 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $24.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback
With Jack Trout |
from McGraw-Hill (November 1, 1997)
9780070527263 | details & prices | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $16.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
With Jack Trout |
Reprint edition from New Amer Library (November 1, 1986)
9780452258617 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.45 lbs | List price $12.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word
With Diane Phillips, Jack Trout |
from McGraw-Hill/Tdm Audio (December 1, 1990)
9780070527324 | details & prices | List price $9.95
This edition also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
This edition also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
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