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The Fall of Advertising and the Rise of Pr
By
Al Ries and
Laura Ries
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
September 1, 2002
Pages
192
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780060081980
ISBN-10
0060081988
Dimensions
1.25 by 5.75 by 8.75 in.
Weight
1.10 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
Editions
Hardcover
The price comparison is for this edition
from Harperbusiness (September 1, 2002)
9780060081980 | details & prices | 192 pages | 5.75 × 8.75 × 1.25 in. | 1.10 lbs | List price $24.95
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Paperback
Reprint edition from Harperbusiness (May 1, 2004)
9780060081997 | details & prices | 320 pages | 5.50 × 8.00 × 1.00 in. | 0.60 lbs | List price $14.99
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Miscellaneous
from Harpercollins (March 17, 2009)
9780061742736 | details & prices | 320 pages | List price $10.99
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