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Battlecry: Winning the battle for the mind with a slogan that kills. | Visual Hammer: Nail your brand into the mind with the emotional power of a visual | The Fall of Advertising and the Rise of Pr | Influence | Positioning | Marketing Warfare | The 22 Immutable Laws of Marketing | The 22 Immutable Laws of Branding | The Origin Of Brands
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.
About: Every company has it at one point.
About: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
About: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
About: How can IBM have $65 billion in revenues and still lose money?
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