9780071040273 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95

9780070527355 | McGraw-Hill, November 1, 1990, cover price $19.95

9780070527362 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | also contains Blasted

9780070527331 | McGraw-Hill, October 1, 1988, cover price $22.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

9780452264182 | Reprint edition (Plume, April 1, 1990), cover price $13.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

9780070527348 | McGraw-Hill/Tdm Audio, October 1, 1988, cover price $9.95 | also contains In Search of Chin Identity: A Study in Religion, Politics and Ethnic Identity in Burma | About this edition: Packed with practical information to help listeners excel at marketing products, services, or entire companies, this tape provides a chronological step-by-step procedure for developing a marketing campaign--determining their tactics, establishing their strategy, and launching their campaign.

9780886840822 | Listen USA, June 1, 1986, cover price $12.95

9789684519985 | McGraw-Hill Spanish, January 1, 1986, cover price $17.95 | About this edition: Actualmente la naturaleza de la mercadotecnia no es servir al cliente, sino burlar, flanquear y poner fuera de combate a la competencia.