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La Caida De La Publicidad Y El Auge De Las Relaciones Publicas
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Hardcover
from Empresa Activa (April 1, 2003)
9788495787354 | details & prices | 302 pages | 6.25 × 9.25 × 1.00 in. | 1.25 lbs | List price $21.95
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.