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Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival
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Hardcover
1 edition from Harperbusiness (May 1, 2004); titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival"
9780060570149 | details & prices | 288 pages | 5.75 × 8.25 × 0.75 in. | 1.02 lbs | List price $24.95
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
from Diane Pub Co (January 30, 2004)
9780756788025 | details & prices | 308 pages | 6.00 × 8.25 × 1.00 in. | 1.05 lbs | List price $25.00
About: What Charles Darwin did for biology, Al and Laura Ries do for branding.
About: What Charles Darwin did for biology, Al and Laura Ries do for branding.