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Al Ries has written 30 work(s)
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Hardcover:
9780060196219 | Harperbusiness, June 1, 2000, cover price $21.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.
Cassette/Spoken Word:
9780694523146 | Harperbusiness, June 1, 2000, cover price $18.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging listeners to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illustrated their ideas.
Paperback:
9788423417582 | Destino, February 1, 2000, cover price $18.95
Hardcover:
9780887309373 | Harperbusiness, October 1, 1998, cover price $25.00 | About this edition: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
Paperback:
9780060007737 | Reprint edition (Harperbusiness, September 1, 2002), cover price $18.99 | About this edition: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
Cassette/Spoken Word:
9780694520473 | Abridged edition (Harperaudio, October 1, 1998), cover price $12.00 | About this edition: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.
CD/Spoken Word:
9781483006000 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $29.99
CD/Spoken Word:
9781483005997 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $49.99 | About this edition: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Hardcover:
9780887305924 | Harpercollins, January 1, 1993, cover price $22.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
Paperback:
9780887306662 | Harperbusiness, May 1, 1994, cover price $15.99 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
Cassette/Spoken Word:
9781559947602 | Harperaudio, March 1, 1993, cover price $12.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.
Paperback:
9789701031247 | McGraw-Hill Spanish, January 1, 2001, cover price $21.00
Paperback:
9789701004036 | McGraw-Hill Spanish, January 1, 2001, cover price $19.00
Hardcover:
9780070527331 | McGraw-Hill, October 1, 1988, cover price $22.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign
Paperback:
9780452264182 | Reprint edition (Plume, April 1, 1990), cover price $13.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
Cassette/Spoken Word:
9780070527348 | McGraw-Hill/Tdm Audio, October 1, 1988, cover price $9.95 | also contains In Search of Chin Identity: A Study in Religion, Politics and Ethnic Identity in Burma | About this edition: Packed with practical information to help listeners excel at marketing products, services, or entire companies, this tape provides a chronological step-by-step procedure for developing a marketing campaign--determining their tactics, establishing their strategy, and launching their campaign.
Hardcover:
9788495787354 | Empresa Activa, April 1, 2003, cover price $21.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
Hardcover:
9780060081980 | Harperbusiness, September 1, 2002, cover price $24.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Paperback:
9780060081997 | Reprint edition (Harperbusiness, May 1, 2004), cover price $14.99 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Miscellaneous:
9780061742736 | Harpercollins, March 17, 2009, cover price $10.99
Hardcover:
9780788168574 | Diane Pub Co, June 1, 1996, cover price $25.00 | About this edition: Every company has it at one point.
9780887307645 | Harperbusiness, February 1, 1996, cover price $25.00 | About this edition: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
Paperback:
9780060799908 | Harperbusiness, October 1, 2005, cover price $16.99 | About this edition: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
9780887308635 | Harperbusiness, June 1, 1997, cover price $15.95 | About this edition: How can IBM have $65 billion in revenues and still lose money?
Hardcover:
9781900961653 | Capstone Ltd, February 1, 2000, cover price $45.00
Paperback:
9780071040266 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
Paperback:
9789684519985 | McGraw-Hill Spanish, January 1, 1986, cover price $17.95 | About this edition: Actualmente la naturaleza de la mercadotecnia no es servir al cliente, sino burlar, flanquear y poner fuera de combate a la competencia.
Paperback:
9780452267640 | Reprint edition (Plume, March 1, 1992), cover price $11.95
Hardcover:
9780070527355 | McGraw-Hill, November 1, 1990, cover price $19.95
Cassette/Spoken Word:
9780070527362 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | also contains Blasted
Paperback:
9780071040280 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
Hardcover:
9780071460828 | 20 anv edition (McGraw-Hill, October 31, 2005), cover price $26.95
9780070527300 | McGraw-Hill, September 1, 1985, cover price $24.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback:
9780070527263 | McGraw-Hill, November 1, 1997, cover price $16.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
9780452258617 | Reprint edition (New Amer Library, November 1, 1986), cover price $12.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word:
9780070527324 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
Cassette/Spoken Word:
9780886840822 | Listen USA, June 1, 1986, cover price $12.95
Hardcover:
9780060570149, titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival" | 1 edition (Harperbusiness, May 1, 2004), cover price $24.95 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
9780756788025 | Diane Pub Co, January 30, 2004, cover price $25.00 | About this edition: What Charles Darwin did for biology, Al and Laura Ries do for branding.
Paperback:
9780060570156 | Reprint edition (Harperbusiness, October 1, 2005), cover price $14.99 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
Paperback:
9789684220027 | McGraw-Hill Spanish, January 1, 2001, cover price $12.95 | About this edition: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia El concepto de "posicionamiento" desarrollado para los autores es de primordial importancia para resolver los problemas de comunicación en una sociedad sobresaturada de comunicación en la que existen muchas empresas, muchos productos y muchos medios.
Paperback:
9780071040273 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
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