search for books and compare prices
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
By
Laura Ries and
Al Ries
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Harperbusiness
Publication date
May 1, 2004
Pages
288
Binding
Hardcover
Edition
1
Book category
Adult Non-Fiction
ISBN-13
9780060570149
ISBN-10
0060570148
Dimensions
0.75 by 5.75 by 8.25 in.
Weight
1 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$24.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Battlecry: Winning the battle for the mind with a slogan that kills. | Visual Hammer: Nail your brand into the mind with the emotional power of a visual | Positioning | The 22 Immutable Laws of Marketing | Positioning | Focus | Differentiate or Die | Bottom-Up Marketing | Horse Sense
Battlecry: Winning the battle for the mind with a slogan that kills. | Visual Hammer: Nail your brand into the mind with the emotional power of a visual | Positioning | The 22 Immutable Laws of Marketing | Positioning | Focus | Differentiate or Die | Bottom-Up Marketing | Horse Sense
Summaries and Reviews
Summary
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. 60,000 first printing.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
1 edition from Harperbusiness (May 1, 2004); titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival"
9780060570149 | details & prices | 288 pages | 5.75 × 8.25 × 0.75 in. | 1.02 lbs | List price $24.95
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
from Diane Pub Co (January 30, 2004)
9780756788025 | details & prices | 308 pages | 6.00 × 8.25 × 1.00 in. | 1.05 lbs | List price $25.00
About: What Charles Darwin did for biology, Al and Laura Ries do for branding.
About: What Charles Darwin did for biology, Al and Laura Ries do for branding.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.