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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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Hardcover
from Harpercollins (January 1, 1993)
9780887305924 | details & prices | 5.75 × 9.00 × 1.00 in. | 0.70 lbs | List price $22.00
About: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
About: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
Paperback
from Harperbusiness (May 1, 1994)
9780887306662 | details & prices | 143 pages | 5.50 × 8.25 × 0.50 in. | 0.25 lbs | List price $15.99
About: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
About: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success