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The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
By
Laura Ries and
Al Ries
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
October 1, 2005
Pages
308
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780060570156
ISBN-10
0060570156
Dimensions
1 by 5.25 by 8.25 in.
Weight
0.48 lbs.
Original list price
$14.99
Summaries and Reviews
Summary
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. Reprint. 30,000 first printing.
Editions
Paperback
The price comparison is for this edition
Reprint edition from Harperbusiness (October 1, 2005)
9780060570156 | details & prices | 308 pages | 5.25 × 8.25 × 1.00 in. | 0.48 lbs | List price $14.99
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
About: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
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