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Positioning | Marketing Warfare | The 22 Immutable Laws of Marketing | Positioning | The 22 Immutable Laws of Branding | Differentiate or Die | The 22 Immutable Laws of Marketing | The 11 Immutable Laws of Internet Branding | The 22 Immutable Laws of Branding
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.
With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.
Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.
About: Every company has it at one point.
About: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
About: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
About: How can IBM have $65 billion in revenues and still lose money?
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