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The Fall of Advertising and the Rise of Pr
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Bibliographic Detail
Publisher Harpercollins
Publication date March 17, 2009
Pages 320
Book category Adult Non-Fiction
ISBN-13 9780061742736
ISBN-10 0061742732
Original list price $10.99
Summaries and Reviews
Editions
Hardcover
Book cover for 9780060081980
 
from Harperbusiness (September 1, 2002)
9780060081980 | details & prices | 192 pages | 5.75 × 8.75 × 1.25 in. | 1.10 lbs | List price $24.95
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Paperback
Book cover for 9780060081997
 
Reprint edition from Harperbusiness (May 1, 2004)
9780060081997 | details & prices | 320 pages | 5.50 × 8.00 × 1.00 in. | 0.60 lbs | List price $14.99
About: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Miscellaneous
Book cover for 9780061742736
 
The price comparison is for this edition
from Harpercollins (March 17, 2009)
9780061742736 | details & prices | 320 pages | List price $10.99

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