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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It
By
Al Ries and
Laura Ries
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Harperbusiness
Publication date
March 1, 2009
Pages
272
Binding
Hardcover
Edition
1
Book category
Adult Non-Fiction
ISBN-13
9780061669194
ISBN-10
0061669199
Dimensions
1 by 5.75 by 8.75 in.
Weight
0.85 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$26.99
§As reported by publisher
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Battlecry: Winning the battle for the mind with a slogan that kills. | Visual Hammer: Nail your brand into the mind with the emotional power of a visual | A Genie's Wisdom | The 22 Immutable Laws of Marketing | The 22 Immutable Laws of Branding | Focus
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
1 edition from Harperbusiness (March 1, 2009); titled "War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It"
9780061669194 | details & prices | 272 pages | 5.75 × 8.75 × 1.00 in. | 0.85 lbs | List price $26.99
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