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Jack Trout has written 31 work(s)
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Cover for 9781259589621 Cover for 9780071437943 Cover for 9780521248884 Cover for 9781491580936 Cover for 9781483006024 Cover for 9781483006017 Cover for 9788436824278 Cover for 9780071635592 Cover for 9788436822809 Cover for 9788436822816 Cover for 9780470288597 Cover for 9780471414322 Cover for 9780471263036 Cover for 9781591251507 Cover for 9781591251491 Cover for 9780471236085 Cover for 9780470223390 Cover for 9780471357643 Cover for 9780471028925 Cover for 9780786196869 Cover for 9781441750679 Cover for 9780786194650 Cover for 9780786120857 Cover for 9789701009208 Cover for 9789701021880 Cover for 9780070653627 Cover for 9780070652910 Cover for 9780070653283 Cover for 9781559351935 Cover for 9780887305924 Cover for 9780887306662 Cover for 9781559947602
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The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which 'positioning' is an essential concept in marketing.

Hardcover:

9780071437943 | McGraw-Hill, March 1, 2004, cover price $19.95 | About this edition: The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which 'positioning' is an essential concept in marketing.
9780521248884, titled "Children at Risk for Schizophrenia: A Longitudinal Perspective" | Cambridge Univ Pr, November 1, 1984, cover price $79.95 | also contains Children at Risk for Schizophrenia: A Longitudinal Perspective

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By Grover Gardner (narrator), Kotler (foreword by), Al Ries and Jack Trout

CD/Spoken Word:

9781491580936 | Unabridged edition (McGraw-Hill Education, December 16, 2014), cover price $14.99

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Product Description: [Read by David Drummond]There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout --the world-renowned marketing consultants and bestselling authors of Positioning-- note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity...read more
By David Drummond (narrator) and Jack Trout

CD/Spoken Word:

9781483006024, titled "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!" | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $34.99 | About this edition: [Read by David Drummond]There are laws of nature, so why shouldn't there be laws of marketing?

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Product Description: There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity...read more
By David Drummond (narrator) and Jack Trout

CD/Spoken Word:

9781483006017 | Unabridged edition (Blackstone Audio Inc, April 22, 2014), cover price $59.99 | About this edition: There are laws of nature, so why shouldn't there be laws of marketing?

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Product Description: Rare book: Price in USD

Hardcover:

9788436824278 | Italian edition edition (Piramide Ediciones Sa, June 30, 2011), cover price $34.95 | About this edition: Rare book: Price in USD

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Product Description: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that revolutionized the world of marketing. But times have changed...read more
By Steve Rivkin (contributor) and Jack Trout

Hardcover:

9780071635592 | 1 edition (McGraw-Hill, October 9, 2009), cover price $30.00 | About this edition: The book that completes Positioning .

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Hardcover:

9788436822809, titled "En busca de lo obvio / In Search of the Obvious: El camino más rápido hacia la competitividad / The Antidote for Today's Marketing Mess" | Italian edition edition (Piramide Ediciones Sa, May 1, 2009), cover price $33.95

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Product Description: «,Diferenciación», se ha convertido en una palabra clave del mundo de los negocios gracias, en gran parte, a la primera versión de Diferenciarse o Morir. La obra fue seleccionada por los editores de Soundview Executive Book Summaries como uno de los doce mejores libros de management «,de todos los tiempos&ra...read more

Hardcover:

9788436822816, titled "Diferenciarse o morir / Differentiate or Die: Cómo sobrevivir en un entorno hipercompetitivo de alto riesgo / Survival in our Era of Killer competition" | Italian edition edition (Piramide Ediciones Sa, May 1, 2009), cover price $36.95 | About this edition: «,Diferenciación», se ha convertido en una palabra clave del mundo de los negocios gracias, en gran parte, a la primera versión de Diferenciarse o Morir.

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Hardcover:

9780470288597 | John Wiley & Sons Inc, October 13, 2008, cover price $27.95 | About this edition: This is the first book that states the obvious: Marketing is a mess.

Miscellaneous:

9780470399309 | John Wiley & Sons Inc, November 17, 2008, cover price $27.95

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Product Description: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471414322, titled "Big Brands Big Trouble: Lessons Learned the Hard Way" | John Wiley & Sons Inc, October 5, 2001, cover price $45.00 | About this edition: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.

Paperback:

9780471263036, titled "Big Brands Big Trouble: Lessons Learned the Hard Way" | Reprint edition (John Wiley & Sons Inc, November 13, 2002), cover price $32.00 | About this edition: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

CD/Spoken Word:

9781591251507, titled "Big Brands Big Trouble: Lessons Learned the Hard Way" | Abridged edition (Penton Overseas Inc, April 1, 2002), cover price $18.95 | About this edition: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.

Cassette/Spoken Word:

9781591251491 | Abridged edition (Penton Overseas Inc, August 1, 2002), cover price $18.95 | About this edition: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.

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Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes. (view table of contents)

Hardcover:

9780471236085 | John Wiley & Sons Inc, November 1, 2002, cover price $46.00 | About this edition: Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes.

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Product Description: [Read by Patrick Cullen] Carve out your own image in a crowded marketplace. This book can help. In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers...read more

Hardcover:

9780470223390 | 2 edition (John Wiley & Sons Inc, March 7, 2008), cover price $26.95 | About this edition: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition.
9780471357643 | John Wiley & Sons Inc, March 1, 2000, cover price $27.95 | About this edition: "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.

Paperback:

9780471028925 | John Wiley & Sons Inc, October 1, 2001, cover price $21.95 | About this edition: "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.

CD/Spoken Word:

9781441750679 | Unabridged edition (Blackstone Audio Inc, April 1, 2013), cover price $29.95 | About this edition: [Read by Patrick Cullen] Carve out your own image in a crowded marketplace.
9780786196869 | Unabridged edition (Blackstone Audio Inc, October 1, 2001), cover price $48.00 | About this edition: In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves.

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CD/Spoken Word:

9780786194650 | Mp3 edition (Blackstone Audio Inc, October 1, 2001), cover price $24.95

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Product Description: [Read by Patrick Cullen] Carve out your own image in a crowded marketplace. This book can help. In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers...read more

Cassette/Spoken Word:

9780786120857 | Unabridged edition (Blackstone Audio Inc, October 1, 2001), cover price $39.95 | About this edition: [Read by Patrick Cullen] Carve out your own image in a crowded marketplace.

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Product Description: Jack Trout actualiza y amplia un concepto del que fuera primero en escribir en 1969. Lo hacer en tres partes. En la primera, presenta material nuevo sobre la mente y la forma en que ésta funciona. Usted conocerá los cinco elementos mentales más importantes del proceso de posicionamiento...read more

Paperback:

9789701009208 | McGraw-Hill Spanish, January 1, 2001, cover price $17.95 | About this edition: Jack Trout actualiza y amplia un concepto del que fuera primero en escribir en 1969.

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Product Description: Explora estas ideas a fondo con Trout, quien provee técnicas para la acción, y obtendrás verdaderas utilidades. Sé audaz. ¿Información? Demasiada puede confundirte. ¿Metas? Son buenas intenciones, pero logran poco. ¿Crecimiento? Puede afectar tu negocio...read more

Paperback:

9789701021880 | McGraw-Hill, January 1, 2001, cover price $17.95 | About this edition: Explora estas ideas a fondo con Trout, quien provee técnicas para la acción, y obtendrás verdaderas utilidades.

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation (view table of contents)

Hardcover:

9780070653627 | McGraw-Hill, November 1, 1998, cover price $24.95 | About this edition: Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation

Paperback:

9780071373326 | McGraw-Hill, December 1, 2000, cover price $19.00

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Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

Hardcover:

9780070652910 | McGraw-Hill, September 1, 1995, cover price $21.95 | About this edition: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

Paperback:

9780070653283 | McGraw-Hill, January 1, 1997, cover price $12.95 | About this edition: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

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Product Description: Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates. 2 cassettes.

Cassette/Spoken Word:

9781559351935 | Soundelux Audio Pub, January 1, 1996, cover price $16.95 | About this edition: Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.

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Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success (view table of contents)

Hardcover:

9780887305924 | Harpercollins, January 1, 1993, cover price $22.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success

Paperback:

9780887306662 | Harperbusiness, May 1, 1994, cover price $15.99 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success

cover image for 9781559947602
Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. Simultaneous.

Cassette/Spoken Word:

9781559947602 | Harperaudio, March 1, 1993, cover price $12.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.

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