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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand: Library Edition
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CD/Spoken Word
Unabridged edition from Blackstone Audio Inc (April 22, 2014)
9781483005997 | details & prices | 6.75 × 6.25 × 1.25 in. | 0.60 lbs | List price $49.99
About: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
About: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.