search for books and compare prices
marketing management matches 147 work(s)
at beginning | displaying 1 to 25 | next 25 >
Jump to start at |
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781591848363 Cover for 9781469096230 Cover for 9781625278456 Cover for 9780749419448 Cover for 9780749445546 Cover for 9780749467128 Cover for 9780749475710 Cover for 9780131066250 Cover for 9780130109804 Cover for 9780132548977 Cover for 9781292089584 Cover for 9781599185897 Cover for 9781138889187 Cover for 9781138889194 Cover for 9780130158567 Cover for 9780130182814 Cover for 9780130336293 Cover for 9780131457577 Cover for 9780132102926 Cover for 9780133764048 Cover for 9780133856460 Cover for 9780134058498 Cover for 9780136009986 Cover for 9780536104397 Cover for 9781292093239 Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9781119183174 Cover for 9780262529051 Cover for 9780765647061 Cover for 9780765647078 Cover for 9781412953467 Cover for 9781452230047 Cover for 9781483391342 Cover for 9781111821647 Cover for 9780749462178 Cover for 9780749474980 Cover for 9780262029919 Cover for 9781137500915 Cover for 9781137500908 Cover for 9781137383143 Cover for 9781137532565 Cover for 9780273758747 Cover for 9780521268158 Cover for 9781631572340 Cover for 9780415523172 Cover for 9781138959781 Cover for 9780230380240 Cover for 9781466684591 Cover for 9781466684089 Cover for 9781119092896 Cover for 9780426203377
cover image for 9781469096230

Hardcover:

9781591848363 | Portfolio, October 6, 2015, cover price $27.95

CD/Spoken Word:

9781469096230 | Unabridged edition (Gildan Audio, October 18, 2016), cover price $30.00

cover image for 9780749475710

Paperback:

9780749475710 | 5th edition (Kogan Page Ltd, September 28, 2016), cover price $14.95
9780749467128 | 4th edition (Kogan Page Ltd, March 28, 2013), cover price $14.95
9780749445546 | 3 edition (Kogan Page Ltd, July 27, 2006), cover price $17.95
9780749419448 | Kogan Page Ltd, August 1, 1996, cover price $10.01

cover image for 9781292089584

Hardcover:

9780131066250 | 3 edition (Prentice Hall, March 22, 2004), cover price $163.90

Paperback:

9781292089584 | 7 edition (Pearson Education, August 12, 2016), cover price $140.00 | also contains Marketing Management: An Asian Perspective
9780130109804 | 2 edition (Prentice Hall, June 1, 1999), cover price $74.00
9780132548977 | Prentice Hall, April 1, 1998, cover price $54.35

cover image for 9781138889187
Product Description: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business...read more

Hardcover:

9781138889187 | Routledge, May 30, 2016, cover price $150.00 | About this edition: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process.

Paperback:

9781138889194 | Reprint edition (Routledge, May 30, 2016), cover price $59.95 | About this edition: Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process.

cover image for 9781292093239

Hardcover:

9780133856460, titled "Marketing Management" | 15 edition (Prentice Hall, January 9, 2015), cover price $291.40
9780133764048, titled "Marketing Management" | 14 pck har edition (Prentice Hall, May 11, 2014), cover price $302.40
9780132102926, titled "Marketing Management" | 14 edition (Prentice Hall, February 8, 2011), cover price $294.40
9780136009986, titled "Marketing Management" | 13 edition (Prentice Hall, February 27, 2008), cover price $217.33
9780536104397, titled "Marketing Management" | 12 pck edition (Prentice Hall, December 1, 2005), cover price $172.47
6 other edition(s) in this binding (see all)

Paperback:

9781292093239, titled "Marketing Management" | 3 edition (Pearson Education, May 15, 2016), cover price $135.00

cover image for 9781944659004
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

cover image for 9780765647061
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
By Craig T. Gugel (editor) and David W. Stewart (editor)

Hardcover:

9780765647061 | Routledge, February 22, 2016, cover price $140.00

Paperback:

9780765647078 | Routledge, February 19, 2016, cover price $59.95 | About this edition: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing.

cover image for 9781483391342
What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures. Unique Focus: The author looks beyond the "4Ps" to address forces in the external marketing environment. Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. Pedagogical Highlights Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention. Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text.

Hardcover:

9781412953467 | Sage Pubns, September 16, 2009, cover price $104.00 | About this edition: What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.

Paperback:

9781483391342 | 3 edition (Sage Pubns, January 15, 2017), cover price $59.00
9781452230047 | 2 edition (Sage Pubns, September 12, 2012), cover price $71.00 | About this edition: Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.
9781412953474 | Sage Pubns, September 16, 2009, cover price $55.00

cover image for 9781111821647
Product Description: Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C...read more

Hardcover:

9781111821647 | 12 edition (South-Western Pub, January 10, 2012), cover price $363.95 | About this edition: Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions.
9789990166187 | 9 edition (Thomson Learning, January 2, 2007), cover price $0.02
9780205088119 | Allyn & Bacon, January 1, 1987, cover price $62.55
9780060443597 | 2 sub edition (Harpercollins College Div, February 1, 1982), cover price $27.50

cover image for 9780749474980

Paperback:

9780749474980 | 2 edition (Kogan Page Ltd, January 28, 2016), cover price $24.95
9780749462178 | Kogan Page Ltd, September 28, 2011, cover price $24.95

cover image for 9781137500915
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.

Hardcover:

9781137500915 | 2 edition (Palgrave Macmillan, May 25, 2016), cover price $110.00

Paperback:

9781137500908 | 2 edition (Palgrave Macmillan, December 4, 2015), cover price $65.00 | About this edition: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities.

cover image for 9781137383143
Product Description: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

Hardcover:

9781137383143 | Palgrave Macmillan, November 17, 2015, cover price $129.00 | About this edition: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

cover image for 9781137532565
Product Description: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Hardcover:

9781137532565 | Palgrave Macmillan, October 26, 2015, cover price $120.00 | About this edition: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

cover image for 9781631572340
Product Description: Whether youre a marketing director in a Fortune 500 company or a small business owner, the bottom line is you are in charge of selling and growing your business. The problem is priorities there seem to be so many that it is difficult to know what they are anymore, and even when they are known, there are many other distractions to keep a marketer from focusing on and finishing whats important...read more

Hardcover:

9780521268158, titled "Medicinal Plants in Tropical West Africa" | Cambridge Univ Pr, February 1, 1986, cover price $115.99 | also contains Medicinal Plants in Tropical West Africa | About this edition: First published in 1986, this book describes the most important medicinal plants in tropical West Africa and similar humid tropical climates.

Paperback:

9781631572340 | Business Expert Pr, August 31, 2015, cover price $59.95 | About this edition: Whether youre a marketing director in a Fortune 500 company or a small business owner, the bottom line is you are in charge of selling and growing your business.

cover image for 9781138959781
Product Description: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well...read more
By Tim Andrews (editor) and Junsong Chen (editor)

Hardcover:

9780415523172 | Routledge, September 6, 2012, cover price $145.00 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

Paperback:

9781138959781, titled "Marketing Management in Asia." | Routledge, September 3, 2015, cover price $44.95 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

cover image for 9780230380240
Product Description: What defines an industry as 'creative'? How do you create customer value through the experience of creativity?Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples...read more

Paperback:

9780230380240, titled "Marketing in Creative Industries: Value, Experience and Creativity" | Palgrave Macmillan, July 22, 2015, cover price $48.00 | About this edition: What defines an industry as 'creative'?

cover image for 9781466684089
Product Description: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a businesss strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach...read more
By Natalie T. Wood (editor)

Hardcover:

9781466684089 | Business Science Reference, May 31, 2015, cover price $225.00 | About this edition: The Internet is quickly becoming a commonly used tool for business-customer interaction.

cover image for 9781119092896

Hardcover:

9781119092896 | John Wiley & Sons Inc, May 4, 2015, cover price $25.00

Paperback:

9780426203377, titled "Doctor Who: Remembrance of the Daleks" | Carol Pub Group, September 1, 1990, cover price $3.95 | also contains Doctor Who: Remembrance of the Daleks

at beginning | displaying 1 to 25 | next 25 >