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Services Marketing: People, Technology, Strategy
By
Jochen Wirtz and
Christopher Lovelock
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
December 22, 2014
Pages
626
Binding
Hardcover
Edition
7
Book category
Adult Non-Fiction
ISBN-13
9780134123905
ISBN-10
0134123905
Dimensions
1 by 10 by 12 in.
Weight
3.55 lbs.
Original list price
$263.40
Amazon.com says people who bought this book also bought:
Marketing Strategy | Managerial Economics in a Global Economy | Social Media Marketing | Essentials of Management Information Systems | Business Statistics in Practice | Operations Management | Services Marketing
Marketing Strategy | Managerial Economics in a Global Economy | Social Media Marketing | Essentials of Management Information Systems | Business Statistics in Practice | Operations Management | Services Marketing
Summaries and Reviews
Amazon.com description: Product Description: The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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