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Bibliographic Detail
Publisher
Prentice Hall
Publication date
April 1, 1998
Pages
1055
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780132548977
ISBN-10
0132548976
Dimensions
2 by 7.25 by 9.50 in.
Weight
3.40 lbs.
Availability§
Out of Print
Original list price
$54.35
§As reported by publisher
Summaries and Reviews
(view table of contents)
Editions
Hardcover
9780131066250 | details & prices | 771 pages | 8.25 × 10.25 × 1.25 in. | 3.75 lbs | List price $163.90
Paperback
7 edition from Pearson Education (August 12, 2016)
9781292089584 | details & prices | 880 pages | List price $140.00
This edition also contains Marketing Management: An Asian Perspective
This edition also contains Marketing Management: An Asian Perspective
2 edition from Prentice Hall (June 1, 1999)
9780130109804 | details & prices | 7.25 × 9.25 × 1.50 in. | 3.55 lbs | List price $74.00
The price comparison is for this edition
With Swee Hoon Ang, Siew Meng Leong |
from Prentice Hall (April 1, 1998)
9780132548977 | details & prices | 1055 pages | 7.25 × 9.50 × 2.00 in. | 3.40 lbs | List price $54.35
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