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Noel Capon has written 14 work(s)
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cover image for 9781138889187
Product Description: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business...read more

Hardcover:

9781138889187 | Routledge, May 30, 2016, cover price $150.00 | About this edition: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process.

Paperback:

9781138889194 | Reprint edition (Routledge, May 30, 2016), cover price $59.95 | About this edition: Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process.

Paperback:

9780983330042 | 3 edition (Wessex Pr, August 30, 2012), cover price $47.50
9780979734403 | Wessex Pr, June 20, 2008, cover price $47.50

cover image for 9780983330004
Product Description: On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point. The Song of Hiroshima is Mr...read more
By Noel Capon (editor)

Paperback:

9780983330004 | Mul edition (Wessex II Inc, November 1, 2011), cover price $25.00 | About this edition: On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshima, Atsuhiro Ozaki was working at the local radio station less than 1,000 yards from the detonation point.

cover image for 9780307354099
Offers a marketing and customer-centered approach to business that argues that long-term success hinges on how a business creates customers and satisfies their needs, identifying winners and outstanding performers in twenty-four different industries, including ESPN, the Mayo Clinic, Starbucks, Toyota, Dell, and others. 35,000 first printing.

Hardcover:

9780307354099 | 1 edition (Crown Pub, June 12, 2007), cover price $27.50 | About this edition: Offers a marketing and customer-centered approach to business that argues that long-term success hinges on how a business creates customers and satisfies their needs, identifying winners and outstanding performers in twenty-four different industries, including ESPN, the Mayo Clinic, Starbucks, Toyota, Dell, and others.

Miscellaneous:

9780307394477 | Crown Pub, June 12, 2007, cover price $27.50

cover image for 9780324400762
Product Description: Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips for selecting global accounts, developing line organization, securing senior management commitment, finding effective account managers, demonstrating value, optimizing the global account relationship, and more...read more

Hardcover:

9780324400762 | South-Western Pub, December 8, 2005, cover price $29.95 | About this edition: Learn to effectively manage your global accounts from global account authorities!

cover image for 9780749444556
Argues that marketing has lost its way. This title aims to ensure that everyone in the organization has one paramount goal to get and keep customers can success be achieved. It provides marketing tips and innovations that readers can adapt to their own businesses, and revealing cases that lift the lid on good and bad practice around the world.

Paperback:

9780749444556 | New edition (Gardners Books, August 3, 2005), cover price $24.65 | also contains Total Integrated Marketing: Breaking the Bounds of the Function | About this edition: Argues that marketing has lost its way.

cover image for 9781439167274
Product Description: A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers...read more

Hardcover:

9780684848679 | Free Pr, April 1, 2003, cover price $28.00 | About this edition: Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.

Paperback:

9781439167274 | Free Pr, March 25, 2009, cover price $23.95 | About this edition: A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.
9780749444556 | New edition (Gardners Books, August 3, 2005), cover price $24.65 | also contains Total Integrated Marketing: Breaking the Bounds of the Function | About this edition: Argues that marketing has lost its way.

cover image for 9781451624236
Product Description: The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues...read more

Hardcover:

9780743211888, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, September 4, 2001, cover price $45.00 | About this edition: A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more.

Paperback:

9781451624236, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, October 15, 2010, cover price $28.99 | About this edition: The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process.

Miscellaneous:

9780743215442, titled "Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset" | Free Pr, September 4, 2001, cover price $33.99

cover image for 9780139156953
Product Description: Contains a pretest, a chapter overview, a detailed chapter review including study tips, practice test questions and demonstrations problems with worked-out solutions. (view table of contents, read Amazon.com's description)

Paperback:

9780139156953 | Prentice Hall, October 1, 2000, cover price $140.60 | About this edition: Contains a pretest, a chapter overview, a detailed chapter review including study tips, practice test questions and demonstrations problems with worked-out solutions.

cover image for 9780137955503
Product Description: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Phillipines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam...read more (view table of contents, read Amazon.com's description)

Paperback:

9780137955503 | Prentice Hall, June 1, 1999, cover price $44.00 | About this edition: This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia.

cover image for 9780792398318
Product Description: This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780792398318 | Kluwer Academic Pub, December 1, 1996, cover price $259.00 | About this edition: This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance.

cover image for 9780792397281
Product Description: Business and management education has an important impact on business practice throughout the world. To a very large extent, possession of the MBA degree is a passport into the upper reaches of management, and CEOs of many major corporations have earned an MBA...read more

Hardcover:

9780792397281 | Kluwer Academic Pub, June 1, 1996, cover price $219.00 | About this edition: Business and management education has an important impact on business practice throughout the world.

cover image for 9780131162945
Product Description: An informative book on the marketing of the financial Services Industry. Covered in the book are case studies which cover a wide range of information relating to the financial services industry.

Hardcover:

9780131162945 | Prentice Hall, July 1, 1992, cover price $87.00 | About this edition: An informative book on the marketing of the financial Services Industry.

displaying 1 to 14 | at end