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Ian Chaston has written 21 work(s)
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Cover for 9780415522748 Cover for 9781138203167 Cover for 9781137500915 Cover for 9781137500908 Cover for 9781137488947 Cover for 9781137326003 Cover for 9781137324429 Cover for 9780230379343 Cover for 9780230292796 Cover for 9781848600249 Cover for 9781848600256 Cover for 9780415489621 Cover for 9780415489638 Cover for 9780203876398 Cover for 9781412900027 Cover for 9781412900034 Cover for 9781403912329 Cover for 9780761962014 Cover for 9780333990308 Cover for 9780333980750 Cover for 9780333792995 Cover for 9781557532169 Cover for 9780761962021 Cover for 9780077076986 Cover for 9780566029394 Cover for 9780077072377 Cover for 9780852381298
cover image for 9781138203167
Product Description: Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies in their domestic market and expand their own operations in overseas markets...read more

Hardcover:

9780415522748 | Routledge, February 27, 2012, cover price $160.00 | About this edition: Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets.

Paperback:

9781138203167 | Reprint edition (Routledge, July 15, 2016), cover price $54.95 | About this edition: Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets.

cover image for 9781137500915
Product Description: Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject...read more

Hardcover:

9781137500915 | 2 edition (Palgrave Macmillan, May 25, 2016), cover price $110.00 | About this edition: Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs.

Paperback:

9781137500908 | 2 edition (Palgrave Macmillan, December 4, 2015), cover price $65.00 | About this edition: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities.

cover image for 9781137488947
Product Description: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks...read more

Hardcover:

9781137488947 | Palgrave Macmillan, February 10, 2015, cover price $120.00 | About this edition: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

cover image for 9781137326003
Product Description: Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance...read more

Paperback:

9781137326003 | 2 edition (Palgrave Macmillan, October 1, 2013), cover price $60.00 | About this edition: Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process.

cover image for 9781137324429
Product Description: Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Hardcover:

9781137324429 | Palgrave Macmillan, July 30, 2013, cover price $110.00 | About this edition: Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

cover image for 9780230379343
Product Description: Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a reformation in organisational thinking and values...read more

Hardcover:

9780230379343 | Palgrave Macmillan, May 15, 2012, cover price $125.00 | About this edition: Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services.

cover image for 9780230292796
Product Description: Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector. It offers an  up-to-date and stimulating assessment of the contemporary challenges facing the public sector in developed economies...read more

Paperback:

9780230292796 | Palgrave Macmillan, June 15, 2011, cover price $63.00 | About this edition: Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector.

cover image for 9781848600249
Product Description: This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Hardcover:

9781848600249 | Sage Pubns Ltd, November 20, 2009, cover price $174.00 | About this edition: This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Paperback:

9781848600256 | Sage Pubns Ltd, November 20, 2009, cover price $73.00 | About this edition: This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

cover image for 9780415489621
Product Description: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.   Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices...read more

Hardcover:

9780415489621 | 1 edition (Routledge, July 31, 2009), cover price $180.00 | About this edition: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.

Paperback:

9780415489638 | 1 edition (Routledge, July 10, 2009), cover price $55.95 | About this edition: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.

Miscellaneous:

9780203876398 | Routledge, June 8, 2009, cover price $44.95

cover image for 9781412900034
Product Description: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country...read more

Hardcover:

9781412900027 | Sage Pubns Ltd, May 24, 2004, cover price $171.00 | About this edition: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies.

Paperback:

9781412900034 | Sage Pubns Ltd, May 24, 2004, cover price $68.00 | About this edition: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies.

cover image for 9781403912329
Product Description: In 1850, Charles Dickens founded Household Words, a weekly miscellany intended to instruct and entertain an ever-widening middle-class readership. Published in the decade following the Great Exhibition of 1851, the journal appeared at a key moment in the emergence of commodity culture in Victorian England...read more

Paperback:

9781403912329 | Palgrave Macmillan, January 3, 2004, cover price $88.00 | About this edition: In 1850, Charles Dickens founded Household Words, a weekly miscellany intended to instruct and entertain an ever-widening middle-class readership.

cover image for 9780761962014
Product Description: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780761962014 | Sage Pubns, June 1, 2003, cover price $86.95 | About this edition: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

cover image for 9780333980750
Product Description: Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780333990308 | Macmillan Pub Ltd, June 1, 2002, cover price $55.01 | About this edition: This title is designed to demonstrate how small firm performance is impacted by effective marketing.

Paperback:

9780333980750 | Palgrave Macmillan, September 6, 2002, cover price $73.00 | About this edition: Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing.

cover image for 9780333792995
Product Description: It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process...read more

Paperback:

9780333792995 | Macmillan Pub Ltd, March 1, 2000, cover price $69.95 | About this edition: It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially.

cover image for 9781557532169
Product Description: The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing something completely different. This boo k shows how any individual can develop successful business s trategies by defining the conventions that exist in a market and then determining strategies for breaking with these conventions...read more

Paperback:

9781557532169 | Purdue Univ Pr, February 5, 2000, cover price $9.95 | About this edition: The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing something completely different.

cover image for 9780761962021
Product Description: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy...read more (view table of contents, read Amazon.com's description)

Paperback:

9780761962021 | Sage Pubns Ltd, September 13, 1999, cover price $57.00 | About this edition: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

cover image for 9780077076986
Product Description: This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer...read more

Hardcover:

9780077076986 | McGraw-Hill Book Co Ltd, November 1, 1992, cover price $25.01 | About this edition: This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization.

cover image for 9780077072377
Product Description: Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.

Hardcover:

9780077072377 | McGraw-Hill Book Co Ltd, August 1, 1990, cover price $14.95 | About this edition: Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.

cover image for 9780852381298
Product Description: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits...read more

Paperback:

9780852381298 | Iowa State Pr, June 30, 1989, cover price $29.99 | About this edition: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry.

Product Description: Book by Chaston, Ian

Paperback:

9780852381328 | Fishing News Books Ltd, March 1, 1985, cover price $29.95 | About this edition: Book by Chaston, Ian

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