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Ian Chaston has written 21 work(s)
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Cover for 9780415522748 Cover for 9781138203167 Cover for 9781137500915 Cover for 9781137500908 Cover for 9781137488947 Cover for 9781137326003 Cover for 9781137324429 Cover for 9780230379343 Cover for 9780230292796 Cover for 9781848600249 Cover for 9781848600256 Cover for 9780415489621 Cover for 9780415489638 Cover for 9780203876398 Cover for 9781412900027 Cover for 9781412900034 Cover for 9781403912329 Cover for 9780761962014 Cover for 9780333990308 Cover for 9780333980750 Cover for 9780333792995 Cover for 9781557532169 Cover for 9780761962021 Cover for 9780077076986 Cover for 9780566029394 Cover for 9780077072377 Cover for 9780852381298
cover image for 9781138203167

Hardcover:

9780415522748 | Routledge, February 27, 2012, cover price $160.00

Paperback:

9781138203167 | Reprint edition (Routledge, July 15, 2016), cover price $54.95

cover image for 9781137500915
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.

Hardcover:

9781137500915 | 2 edition (Palgrave Macmillan, May 25, 2016), cover price $110.00

Paperback:

9781137500908 | 2 edition (Palgrave Macmillan, December 4, 2015), cover price $65.00 | About this edition: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities.

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Product Description: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks...read more

Hardcover:

9781137488947 | Palgrave Macmillan, February 10, 2015, cover price $120.00 | About this edition: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Product Description: Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance...read more

Paperback:

9781137326003 | 2 edition (Palgrave Macmillan, October 1, 2013), cover price $60.00 | About this edition: Small Business Marketing Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process.

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Hardcover:

9781848600249 | Sage Pubns Ltd, November 20, 2009, cover price $174.00

Paperback:

9781848600256 | Sage Pubns Ltd, November 20, 2009, cover price $73.00

cover image for 9780415489621
Product Description: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.   Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices...read more

Hardcover:

9780415489621 | 1 edition (Routledge, July 31, 2009), cover price $180.00 | About this edition: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.

Paperback:

9780415489638 | 1 edition (Routledge, July 10, 2009), cover price $55.95

Miscellaneous:

9780203876398 | Routledge, June 8, 2009, cover price $44.95

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Hardcover:

9781412900027 | Sage Pubns Ltd, May 24, 2004, cover price $171.00

Paperback:

9781412900034 | Sage Pubns Ltd, May 24, 2004, cover price $68.00

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Paperback:

9781403912329 | Palgrave Macmillan, January 3, 2004, cover price $88.00

cover image for 9780333980750
This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and "real world" case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. (view table of contents)

Hardcover:

9780333990308 | Macmillan Pub Ltd, June 1, 2002, cover price $55.01 | About this edition: This title is designed to demonstrate how small firm performance is impacted by effective marketing.

Paperback:

9780333980750 | Palgrave Macmillan, September 6, 2002, cover price $73.00

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Paperback:

9781557532169 | Purdue Univ Pr, February 5, 2000, cover price $9.95

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Hardcover:

9780077076986 | McGraw-Hill Book Co Ltd, November 1, 1992, cover price $25.01

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Hardcover:

9780077072377 | McGraw-Hill Book Co Ltd, August 1, 1990, cover price $14.95

cover image for 9780852381298
Product Description: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits...read more

Paperback:

9780852381298 | Iowa State Pr, June 30, 1989, cover price $29.99 | About this edition: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry.

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