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Marketing Management in Asia
cover image for 9781138959781
Product Description: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well...read more
By Tim Andrews (editor) and Junsong Chen (editor)
See complete details on each edition (2 editions listed)

Hardcover:

9780415523172 | Routledge, September 6, 2012, cover price $145.00 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

Paperback:

9781138959781, titled "Marketing Management in Asia." | Routledge, September 3, 2015, cover price $44.95 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

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