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Philip Kotler has written 117 work(s)
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Cover for 9781473980495 Cover for 9781473980501 Cover for 9780131066250 Cover for 9780130109804 Cover for 9780132548977 Cover for 9780131982628 Cover for 9781292089669 Cover for 9780130158567 Cover for 9780130182814 Cover for 9780130336293 Cover for 9780131457577 Cover for 9780132102926 Cover for 9780133764048 Cover for 9780133856460 Cover for 9780134058498 Cover for 9780136009986 Cover for 9780536104397 Cover for 9781292093239 Cover for 9780133451283 Cover for 9780133792591 Cover for 9780131360877 Cover for 9780132744034 Cover for 9780133033106 Cover for 9780133451276 Cover for 9780133763522 Cover for 9780134132198 Cover for 9780134149530 Cover for 9780134421902 Cover for 9780134472492 Cover for 9780136102434 Cover for 9780138023348 Cover for 9781292017518 Cover for 9780131359864 Cover for 9780134132358 Cover for 9780814436455 Cover for 9780137141005 Cover for 9780134194639 Cover for 9780136026600 Cover for 9780426203384 Cover for 9780230343436 Cover for 9781137479174 Cover for 9781452292144 Cover for 9781118893814 Cover for 9780684850337 Cover for 9781476787909 Cover for 9780684844985 Cover for 9780133455120 Cover for 9780273742975 Cover for 9780133250206 Cover for 9789810677947 Cover for 9780133130638 Cover for 9789814382328 Cover for 9781409418399 Cover for 9781118206683 Cover for 9780133033113
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Product Description: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline...read more

Hardcover:

9781473980495 | Sage Pubns Ltd, September 19, 2016, cover price $102.00 | About this edition: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens).

Paperback:

9781473980501 | Reprint edition (Sage Pubns Ltd, September 12, 2016), cover price $32.00 | About this edition: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens).

Product Description: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice...read more

Hardcover:

9780131066250 | 3 edition (Prentice Hall, March 22, 2004), cover price $163.90 | About this edition: Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.

Paperback:

9781292089584 | 7 edition (Pearson Education, August 12, 2016), cover price $140.00 | also contains Marketing Management: An Asian Perspective | About this edition: For undergraduate and graduate courses in marketing management.
9780130109804 | 2 edition (Prentice Hall, June 1, 1999), cover price $74.00 | About this edition: The book discusses the Asian economic crisis and its impact on marketing activities in the region.
9780132548977 | Prentice Hall, April 1, 1998, cover price $54.35 | About this edition: From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions.

Product Description: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice...read more

Paperback:

9781292089584 | 7 edition (Pearson Education, August 12, 2016), cover price $140.00 | also contains Marketing Management: An Asian Perspective | About this edition: For undergraduate and graduate courses in marketing management.
9780131982628 | 4th edition (Prentice Hall, December 29, 2006), cover price $95.00 | About this edition: Appropriate for capstone undergraduate and graduate courses.

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Product Description: DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers...read more

Paperback:

9781292089669 | 4th edition (Pearson Education, July 7, 2016), cover price $137.50 | About this edition: DescriptionFor Principles of Marketing courses that require a comprehensive text.

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Product Description: The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe...read more

Hardcover:

9780133856460, titled "Marketing Management" | 15 edition (Prentice Hall, January 9, 2015), cover price $291.40 | About this edition: NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content.
9780133764048, titled "Marketing Management" | 14 pck har edition (Prentice Hall, May 11, 2014), cover price $302.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780132102926, titled "Marketing Management" | 14 edition (Prentice Hall, February 8, 2011), cover price $294.40 | About this edition: Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
9780136009986, titled "Marketing Management" | 13 edition (Prentice Hall, February 27, 2008), cover price $217.33 | About this edition: Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
9780536104397, titled "Marketing Management" | 12 pck edition (Prentice Hall, December 1, 2005), cover price $172.47 | About this edition: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
6 other edition(s) in this binding (see all)

Paperback:

9781292093239, titled "Marketing Management" | 3 edition (Pearson Education, May 15, 2016), cover price $135.00 | About this edition: The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject.

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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "Marketing: An Introduction" is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, "Marketing: An Introduction" shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLabfor "Marketing: An Introduction" is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience--for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts.Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.Cover New Marketing Trends and Technology Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.0133763528 / 9780133763522 "Marketing: An Introduction" Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133451275 / 9780133451276 "Marketing: An Introduction"0133455122 / 9780133455120 NEW MyMarketingLab with Pearson eText -- Access Card -- for "Marketing: An Introduction"Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Hardcover:

9780133792591 | 12 lslf/ps edition (Prentice Hall, April 26, 2014), cover price $170.13 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133451283 | 12 lslf st edition (Prentice Hall, January 17, 2014), cover price $162.13 | About this edition: Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses.
9789990053432 | 7 edition (Prentice Hall, February 18, 2004), cover price $0.02

Paperback:

9780134132198 | 13 unbnd s edition (Prentice Hall, February 11, 2016), cover price $162.13 | About this edition: NOTE: Access Code is NOT INCLUDED NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
9780134472492 | 13 pck pap edition (Prentice Hall, February 7, 2016), cover price $246.40 | About this edition: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
9780134149530 | 13 edition (Prentice Hall, February 6, 2016), cover price $238.40 | About this edition: For undergraduate courses on the Principles of Marketing.
9781292017518 | 3 edition (Pearson Education, October 15, 2015), cover price $97.50 | About this edition: The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
9780133763522 | 12 pck pap edition (Prentice Hall, April 26, 2014), cover price $246.40 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
8 other edition(s) in this binding (see all)

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Product Description: This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing...read more

Hardcover:

9780131359864 | 9 lslf edition (Prentice Hall, July 25, 2008), cover price $122.00 | About this edition: This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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Product Description: With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer...read more

Hardcover:

9780814436455 | Amacom Books, April 15, 2015, cover price $26.00 | About this edition: With the fall of the Berlin Wall, one economic model emerged triumphant.

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Product Description: In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance...read more

Hardcover:

9780137141005 | 1 edition (Financial Times Management, June 16, 2009), cover price $34.99 | About this edition: In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer.

Paperback:

9780134194639 | Financial Times Management, June 24, 2009, cover price $34.99 | About this edition: In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer.

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Product Description: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects...read more

Paperback:

9780136026600 | 4th edition (Prentice Hall, February 25, 2008), cover price $140.00 | About this edition: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
9780426203384, titled "Doctor Who: The Ultimate Evil" | Carol Pub Group, September 1, 1989, cover price $3.95 | also contains Doctor Who: The Ultimate Evil | About this edition: Mass Market paperback.

Paperback:

9780136084204 | 13 unbnd edition (Prentice Hall, December 27, 2008), cover price $145.60

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Product Description: Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation...read more

Hardcover:

9780230343436 | Palgrave Macmillan, November 15, 2011, cover price $40.00 | About this edition: Innovation is a responsibility normally assigned to R&D departments but this is not enough.

Paperback:

9781137479174 | Palgrave Macmillan, January 13, 2015, cover price $25.00 | About this edition: Innovation is a responsibility normally assigned to R&D departments but this is not enough.

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Product Description: Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action...read more

Paperback:

9781452292144 | 5th edition (Sage Pubns, January 14, 2015), cover price $92.00 | About this edition: Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change.

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Product Description: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East...read more

Hardcover:

9781118893814 | John Wiley & Sons Inc, August 18, 2014, cover price $30.00 | About this edition: A new marketing paradigm focuses on the concentrated economic power of 600 global cities.

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Product Description: Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium...read more

Hardcover:

9780684850337 | Free Pr, April 1, 1999, cover price $30.00 | About this edition: Covers global, Internet, database marketing, and relationship marketing, and answers common questions about marketing

Paperback:

9781476787909 | Reprint edition (Free Pr, April 19, 2014), cover price $17.99 | About this edition: Philip Kotler's name is synonymous with marketing.

Miscellaneous:

9780684844985 | Free Pr, September 29, 1999, cover price $19.99 | About this edition: Philip Kotler's name is synonymous with marketing.

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Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780133455120 | Psc stu edition (Prentice Hall, April 14, 2014), cover price $109.07 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Product Description: Like new - barely used.

Paperback:

9780273742975 | 6 edition (Pearson Education, April 2, 2013), cover price $125.00 | About this edition: Like new - barely used.

cover image for 9780133250206
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780133250206 | 15 psc stu edition (Prentice Hall, February 27, 2013), cover price $104.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Product Description: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks...read more

Paperback:

9789810677947 | 2 edition (Financial Times Management, December 11, 2012), cover price $34.99 | About this edition: This book offers a fresh perspective on understanding how successful business strategies are crafted.

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Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Paperback:

9780133130638 | 11 pap/psc edition (Prentice Hall, August 8, 2012), cover price $233.33 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Product Description: FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as:• What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?• What metrics can companies use to judge marketing performance?• How are globalization and new technology affecting the role of marketing?• What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a marketing genius...read more

Paperback:

9789814382328 | Marshall Cavendish Intl, August 1, 2012, cover price $12.50 | About this edition: FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format.

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Product Description: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes...read more
By Philip Kotler (editor), Adam Lindgreen (editor), Francois Maon (editor) and Joelle Vanhamme (editor)

Hardcover:

9781409418399 | Gower Pub Co, July 28, 2012, cover price $154.95 | About this edition: Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse.

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Product Description: Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals...read more

Hardcover:

9781118206683 | John Wiley & Sons Inc, June 5, 2012, cover price $27.95 | About this edition: Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

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Product Description: 0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText -- Access Card Package consists of:    0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition 0132749556 / 9780132749558 NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introductio...read more

Paperback:

9780133033113 | 11 unbnd/p edition (Prentice Hall, May 24, 2012), cover price $159.20 | About this edition: 0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText -- Access Card Package consists of:    0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition 0132749556 / 9780132749558 NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

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