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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
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Hardcover
Book cover for 9781412953467
 
from Sage Pubns (September 16, 2009)
9781412953467 | details & prices | 227 pages | 6.00 × 9.00 × 0.50 in. | 0.98 lbs | List price $104.00
About: What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.
Paperback
Book cover for 9781452230047 Book cover for 9781483391342
 
3 edition from Sage Pubns (January 15, 2017)
9781483391342 | details & prices | 272 pages | List price $59.00
2 edition from Sage Pubns (September 12, 2012)
9781452230047 | details & prices | 245 pages | 6.00 × 9.00 × 0.50 in. | 0.80 lbs | List price $71.00
About: Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.
from Sage Pubns (September 16, 2009)
9781412953474 | details & prices | 225 pages | 5.75 × 8.75 × 0.50 in. | 0.70 lbs | List price $55.00