Product Description: Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector...read more

Product Description: Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards.  This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever...read more

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.

Product Description: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration...read more

Product Description: In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans...read more

Product Description: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur...read more

Provides various aspects of marketing with tips on identifying customers, using online resources, satisfying customer's needs and boosting sales. This book helps put together a marketing strategy and turn plans in to profit. It provides information on the basics of effective marketing, research customers, competitors and industry.

The Health and Performing Artsbooks are the most recent additions to the exciting ten-volume Aboriginal Issues Blackline Master Series. This resource has been designed in consultation with the Aboriginal community, to provide teachers with information and teaching material on various Aboriginal issues applicable to Human Society and Its Environment programs. Performing Arts looks at Aboriginal performing arts in the context of pre-contact Aboriginal performing arts, the impact of invasion on Aboriginal cultural expression and the revitalisation and popularity of Aboriginal performing arts today. It covers information on Aboriginal music, dance and theatre and identifies exciting websites for students to explore these areas further.

Product Description: In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer...read more

Product Description: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur...read more

Product Description: It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strategies that are measurable and accountable...read more

Product Description: Government intelligence agencies throughout the world are finding once again that human abilities and sources rather than technology are more reliable and instrumental in intelligence gathering efforts. Companies have known this for quite some time and have tried to leverage their best source of competitive intelligence: the sale force! Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies...read more