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Product Description: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

Hardcover:

9781137383143 | Palgrave Macmillan, November 17, 2015, cover price $129.00 | About this edition: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

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