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Christopher Lovelock has written 4 work(s)
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Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9780136768753 Cover for 9780070387980
cover image for 9781944659004
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

cover image for 9780136768753
Product Description: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780136768753 | Prentice Hall, January 1, 1999, cover price $110.00 | also contains Mortal Kombat vs. DC Universe: Prima Official Game Guide | About this edition: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context.

cover image for 9780070387980
Product Description: In this text, Christopher Lovelock demonstrates how organizations consistently profit by putting customers first, and lays out a proven strategy for building an entire company around customer-is-king satisfaction. Based on an in-depth understanding of customer needs, the book's nucleus is its five-point "product plus" services: information - how to transmit instructions and advice, take reservations and provide progress reports; hospitality - how to welcome customers with courteous greetings, comfortable waiting areas and readily available facilities; caretaking - how customers appreciate such extra touches as convenient parking, secure coatrooms and personal care of their valuables; exceptions - how companies can impress everyone with service for the handicapped, those with special dietary needs, and other "exceptional" customers; and payment - how to avoid the "one last chance to disappoint"...read more

Hardcover:

9780070387980 | McGraw-Hill, December 1, 1993, cover price $24.95 | About this edition: In this text, Christopher Lovelock demonstrates how organizations consistently profit by putting customers first, and lays out a proven strategy for building an entire company around customer-is-king satisfaction.

Product Description: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780275924997 | Praeger Pub Text, November 17, 1987, cover price $84.00 | About this edition: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources.

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