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Accountable Marketing: Linking Marketing Actions to Financial Performance
By
Craig T. Gugel (editor) and
David W. Stewart (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
February 22, 2016
Pages
274
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780765647061
ISBN-10
0765647060
Dimensions
0.75 by 7 by 10 in.
Weight
1.60 lbs.
Original list price
$140.00
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Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
from Routledge (February 22, 2016)
9780765647061 | details & prices | 274 pages | 7.00 × 10.00 × 0.75 in. | 1.60 lbs | List price $140.00
Paperback
from Routledge (February 19, 2016)
9780765647078 | details & prices | 274 pages | 7.00 × 10.00 × 1.00 in. | 1.25 lbs | List price $59.95
About: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing.
About: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing.
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