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Entrepreneurial Marketing for Smes
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Product Description: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
By Soo Hee Lee
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Hardcover:

9781137532565 | Palgrave Macmillan, October 26, 2015, cover price $120.00 | About this edition: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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