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Services Marketing: People, Technology, Strategy
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
8 edition from World Scientific Pub Co Inc (May 30, 2016)
9781944659004 | details & prices | 600 pages | List price $118.00
7 edition from Prentice Hall (December 22, 2014)
9780134123905 | details & prices | 626 pages | 10.00 × 12.00 × 1.00 in. | 3.55 lbs | List price $263.40
About: The fundamentals of services marketing presented in a strategic marketing framework.
About: The fundamentals of services marketing presented in a strategic marketing framework.
Paperback
8 edition from World Scientific Pub Co Inc (April 11, 2016)
9781944659011 | details & prices | 783 pages | 8.50 × 11.00 × 1.25 in. | 3.45 lbs | List price $59.90
About: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
About: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.