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Jochen Wirtz has written 6 work(s)
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Cover for 9781944659042 Cover for 9781944659059 Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9781680830286 Cover for 9780273756064 Cover for 9781428830196 Cover for 9780071281966
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Hardcover:

9781944659042 | World Scientific Pub Co Inc, September 6, 2016, cover price $75.00

Paperback:

9781944659059 | World Scientific Pub Co Inc, September 5, 2016, cover price $38.00

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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

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Paperback:

9780273756064 | Gardners Books, December 13, 2011, cover price $101.30

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Product Description: Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests...read more

Paperback:

9781428830196 | Academic Internet Pub Inc, October 31, 2009, cover price $28.95 | About this edition: Never HIGHLIGHT a Book Again!

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