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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
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Bibliographic Detail
Publisher Entrepreneur Pr
Publication date June 14, 2016
Pages 224
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781599185897
ISBN-10 159918589X
Dimensions 0 by 6 by 9 in.
Original list price $21.95
Summaries and Reviews
Amazon.com description: Product Description:
If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform


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Paperback
Book cover for 9781599185897
 
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from Entrepreneur Pr (June 14, 2016)
9781599185897 | details & prices | 224 pages | List price $21.95
About: If You Don’t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

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