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Chartered Institute of Marketing has written 9 work(s)
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Product Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750652360 | 2 edition (Butterworth-Heinemann, July 2, 2001), cover price $41.95 | About this edition: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.

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Product Description: 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by:* Increasing the up to date case material* Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes* Adding a new section on marketing information systems* More coverage on electronic direct and 1 to 1 marketing* Covering intranets for Marcomms in more depth* Building on 'Justifying the Business Case'* Updated and expanded information on pricing and branding...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750647045 | 2 edition (Routledge, September 11, 2000), cover price $72.95 | About this edition: 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.

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Product Description: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market...read more (view table of contents, read Amazon.com's description)
By Susan Bridgewater (editor), Chartered Institute of Marketing (corporate author) and Peter Doyle (editor)

Paperback:

9780750641210 | Routledge, July 20, 1999, cover price $65.95 | About this edition: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

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Product Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750640343 | Butterworth-Heinemann, December 1, 1998, cover price $34.99 | About this edition: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

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Product Description: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95 | About this edition: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.

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Product Description: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750623223 | 2 edition (Routledge, February 27, 1997), cover price $66.95 | About this edition: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper.

Miscellaneous:

9780080938349 | Butterworth-Heinemann, February 27, 1997, cover price $45.95

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Product Description: Part of the "CIM Student Series".

Paperback:

9780750619967 | Butterworth Architecture, January 1, 1996, cover price $29.95 | About this edition: Part of the "CIM Student Series".

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Product Description: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising...read more
By Chartered Institute of Marketing (corporate author) and Norman A. Hart (editor)

Paperback:

9780750622394 | 4 sub edition (Butterworth-Heinemann, September 1, 1995), cover price $50.00 | About this edition: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.

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