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Chartered Institute of Marketing has written 9 work(s)
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Product Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning...read more (view table of contents, read Amazon.com's description)
Paperback:
9780750652360 | 2 edition (Butterworth-Heinemann, July 2, 2001), cover price $41.95 | About this edition: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
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Paperback:
9780750647045 | 2 edition (Routledge, September 11, 2000), cover price $72.95
Product Description: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market...read more (view table of contents, read Amazon.com's description)
Paperback:
9780750641210 | Routledge, July 20, 1999, cover price $65.95 | About this edition: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.
Product Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course...read more (view table of contents, read Amazon.com's description)
Paperback:
9780750640343 | Butterworth-Heinemann, December 1, 1998, cover price $34.99 | About this edition: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
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Paperback:
9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95
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Paperback:
9780750623223 | 2 edition (Routledge, February 27, 1997), cover price $66.95
Miscellaneous:
9780080938349 | Butterworth-Heinemann, February 27, 1997, cover price $45.95
Paperback:
9780750619967 | Butterworth Architecture, January 1, 1996, cover price $29.95 | About this edition: Part of the "CIM Student Series".
Product Description: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising...read more
Paperback:
9780750622394 | 4 sub edition (Butterworth-Heinemann, September 1, 1995), cover price $50.00 | About this edition: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.
Paperback:
9780750619905 | Workbook edition (Butterworth-Heinemann, July 1, 1995), cover price $43.95
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