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Key Account Management: Learning from Supplier and Customer Perspectives
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Paperback
Book cover for 9780750632782
 
from Butterworth-Heinemann (May 27, 1998)
9780750632782 | details & prices | 194 pages | 6.25 × 9.50 × 0.50 in. | 0.75 lbs | List price $74.95
About: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.