9780750623469 | 5th edition (Butterworth-Heinemann, March 24, 1998), cover price $54.95 | About this edition: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms.

9780750622394 | 4 sub edition (Butterworth-Heinemann, September 1, 1995), cover price $50.00 | About this edition: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.

9780434907960, titled "Practice of Advertising" | 3 sub edition (Butterworth-Heinemann, June 1, 1990), cover price $39.95

9780750602082 | 4 sub edition (Butterworth-Heinemann, October 1, 1991), cover price $27.95 | About this edition: There are over 300 new additions to this fourth edition of the "Glossary of Marketing Terms" including BOGOFF (a mnemonic for "Buy One Get One Free"), "Paired Comparisons", "Piggyback promotion" and "kickbacks", which enlarge the book's comprehensive selection of 3000 entries.

9780077070793 | Rev sub edition (McGraw-Hill, July 1, 1989), cover price $21.50 | About this edition: Discusses business to business marketing, explains advertising strategies and techniques, and covers planning, budgeting, direct mail, and television

9780070849402 | McGraw-Hill Book Co Ltd, September 1, 1988, cover price $14.95