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Strategic Marketing Planning and Control: Planning and Control
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
July 2, 2001
Pages
256
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780750652360
ISBN-10
0750652365
Dimensions
0.75 by 7.75 by 9.75 in.
Weight
1.55 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$41.95
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.
Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies
The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.
Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies
Editions
Paperback
The price comparison is for this edition
2 edition from Butterworth-Heinemann (July 2, 2001)
9780750652360 | details & prices | 256 pages | 7.75 × 9.75 × 0.75 in. | 1.55 lbs | List price $41.95
About: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
About: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
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