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The Practice of Advertising
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
September 1, 1995
Binding
Paperback
Edition
4 sub
Book category
Adult Non-Fiction
ISBN-13
9780750622394
ISBN-10
0750622393
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
1.05 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$50.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising. It then introduces the background and growth of each of its major components. stating thier present position and forecasting new developments.
Some new topics covered are:
* recruitment
* directory
* services
* business-to-business advertising
* planning and marketing communications.
Contributors: Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.
ideal for CIM or CAM students, as well as for Business student undergraduates
includes material on integrated marketing communications
clear categorization of different forms of advertising
Some new topics covered are:
* recruitment
* directory
* services
* business-to-business advertising
* planning and marketing communications.
Contributors: Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.
ideal for CIM or CAM students, as well as for Business student undergraduates
includes material on integrated marketing communications
clear categorization of different forms of advertising
Editions
Paperback
The price comparison is for this edition
4 sub edition from Butterworth-Heinemann (September 1, 1995)
9780750622394 | details & prices | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $50.00
About: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.
About: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.
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