Results for Chartered Institute of Marketing

ISBN.nu

search for books and compare prices

Chartered Institute of Marketing has written 9 work(s)

Search for other authors with the same name

displaying 1 to 9 | at end

show results in order: alphabetically | oldest to newest | newest to oldest

Strategic Marketing Management: Planning & Control, Analysis & Decision

By Chartered Institute of Marketing (corporate author), Paul Fifield and Colin Gilligan

See complete details on each edition (1 edition listed)

Paperback:

9780750619905 | Workbook edition (Butterworth-Heinemann, July 1, 1995), cover price $43.95

The Practice of Advertising

Product Description: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising...read more

By Chartered Institute of Marketing (corporate author) and Norman A. Hart (editor)

See complete details on each edition (1 edition listed)

Paperback:

9780750622394 | 4 sub edition (Butterworth-Heinemann, September 1, 1995), cover price $50.00 | About this edition: The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields.

Understanding Customers

Product Description: Part of the "CIM Student Series".

By Chartered Institute of Marketing (corporate author), Rosemary Phipps and Craig Simmons

See complete details on each edition (1 edition listed)

Paperback:

9780750619967 | Butterworth Architecture, January 1, 1996, cover price $29.95 | About this edition: Part of the "CIM Student Series".

Understanding Customers

(view table of contents)

By Chartered Institute of Marketing (corporate author) and Chris Rice

See complete details on each edition (2 editions listed)

Paperback:

9780750623223 | 2 edition (Routledge, February 27, 1997), cover price $66.95

Miscellaneous:

9780080938349 | Butterworth-Heinemann, February 27, 1997, cover price $45.95

Key Account Management: Learning from Supplier and Customer Perspectives

(view table of contents)

By Chartered Institute of Marketing (corporate author), Malcolm McDonald and Beth Rogers

See complete details on each edition (1 edition listed)

Paperback:

9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95

Marketing Fundamentals 1998-99

Product Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course...read more (view table of contents, read Amazon.com's description)

By Chartered Institute of Marketing (corporate author), Geoff Lancaster and Frank Withey

See complete details on each edition (1 edition listed)

Paperback:

9780750640343 | Butterworth-Heinemann, December 1, 1998, cover price $34.99 | About this edition: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

Innovation in Marketing

Product Description: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market...read more (view table of contents, read Amazon.com's description)

By Susan Bridgewater (editor), Chartered Institute of Marketing (corporate author) and Peter Doyle (editor)

See complete details on each edition (1 edition listed)

Paperback:

9780750641210 | Routledge, July 20, 1999, cover price $65.95 | About this edition: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

Cybermarketing: How to Use the Internet to Market Your Goods and Services

(view table of contents)

By Matthew Bickerton, Pauline Bickerton, Chartered Institute of Marketing (corporate author) and Upkar Pardesi

See complete details on each edition (1 edition listed)

Paperback:

9780750647045 | 2 edition (Routledge, September 11, 2000), cover price $72.95

Strategic Marketing Planning and Control: Planning and Control

Product Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning...read more (view table of contents, read Amazon.com's description)

By Chartered Institute of Marketing (corporate author), Graeme Drummond and John Ensor

See complete details on each edition (1 edition listed)

Paperback:

9780750652360 | 2 edition (Butterworth-Heinemann, July 2, 2001), cover price $41.95 | About this edition: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.

displaying 1 to 9 | at end