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Marketing Fundamentals 1998-99
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
December 1, 1998
Pages
219
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750640343
ISBN-10
0750640340
Dimensions
0.50 by 8.25 by 12 in.
Weight
1.45 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$34.99
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
Quotes from users of the first editions include: 'Excellent layout - an interesting book to study', 'Clear, concise information - easy to read and understand'
Essential Reading in the CIM Recommended Reading list
Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
Quotes from users of the first editions include: 'Excellent layout - an interesting book to study', 'Clear, concise information - easy to read and understand'
Essential Reading in the CIM Recommended Reading list
Editions
Paperback
The price comparison is for this edition
from Butterworth-Heinemann (December 1, 1998)
9780750640343 | details & prices | 219 pages | 8.25 × 12.00 × 0.50 in. | 1.45 lbs | List price $34.99
About: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
About: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.