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Strategic Marketing Planning and Control: Planning and Control
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Paperback
2 edition from Butterworth-Heinemann (July 2, 2001)
9780750652360 | details & prices | 256 pages | 7.75 × 9.75 × 0.75 in. | 1.55 lbs | List price $41.95
About: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
About: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.