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Tables of Contents for Innovation in Marketing
Chapter/Section Title
Page #
Page Count
Marketing and innovation
Cadbury Schweppes
the launch of 'Oasis' into the adult soft drinks market
SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush
Virgin Atlantic Airways: ten years after
Land Rover: the Discovery success story
Rank Xerox: DocuTech
British Steel's success in the construction industry
BAA: the specialist shops
Virgin Direct: personal finance services
First Direct telephone banking
Orange mobile phones: the future is bright
Psion: the Organiser
Le BonBon plc
NIS Invotec: a totally innovative business
LINX Printing Technologies plc: a 'high-tech' start-up.