Product Description: Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK: * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory...read more

Product Description: The Marketing/Customer Interface is specifically developed and written for students studying for the Marketing/Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications...read more

Product Description: Part of the "CIM Student Series".

Product Description: Based on the author's first-hand experience of running a small business, this book focuses on the difficulties that people encounter when they decide to start working for themselves. The thought of taking this step, and employing other people, can be daunting, and the book uses examples to illustrate where you might go wrong and why, and discusses how to cope with the stresses and strains...read more