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Innovation in Marketing
By Chartered Institute of Marketing; Peter Doyle; Susan Bridgewater
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Paperback
Book cover for 9780750641210
 
from Routledge (July 20, 1999)
9780750641210 | details & prices | 300 pages | 6.25 × 9.50 × 0.50 in. | 0.80 lbs | List price $65.95
About: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.