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Malcolm McDonald has written 38 work(s)
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Cover for 9781138134119 Cover for 9780333733691 Cover for 9780750659819 Cover for 9781906884185 Cover for 9780749451493 Cover for 9781859836316 Cover for 9780750668385 Cover for 9780750641166 Cover for 9780750683869 Cover for 9780531095904 Cover for 9780750681339 Cover for 9780750662468 Cover for 9780750667463 Cover for 9780750667272 Cover for 9780750661980 Cover for 9781403906823 Cover for 9780750659802 Cover for 9780333994368 Cover for 9780333994375 Cover for 9780750653879 Cover for 9780749437268 Cover for 9780750673075 Cover for 9780273654797 Cover for 9780273642497 Cover for 9780750647595 Cover for 9780750646154 Cover for 9780750632782 Cover for 9780750601542 Cover for 9780750620215
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Product Description: To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line...read more

Hardcover:

9781138134119 | Routledge, October 29, 2015, cover price $165.00 | About this edition: To manage key accounts profitably you need strategic planning that works.

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Product Description: This is a major revision of the first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth...read more

Paperback:

9781906884185, titled "Market Segmentation: How to Do It, How to Profit from It" | 4th edition (Goodfellow Pub Ltd, June 29, 2010), cover price $53.00 | About this edition: This is a major revision of the first edition of Market Segmentation.
9780750659819, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $56.95 | About this edition: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
9780333733691 | 2 sub edition (Macmillan Pub Ltd, December 1, 1998), cover price $69.50 | About this edition: This is a major revision of the first edition of Market Segmentation.

Miscellaneous:

9780080479194, titled "Market Segmentation: How to Do It, How to Profit from It" | Butterworth-Heinemann, October 1, 2004, cover price $48.95

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding.   Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.

Paperback:

9780749451493 | Csm rei edition (Kogan Page Ltd, January 1, 2008), cover price $24.95 | About this edition: Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world.

Miscellaneous:

9780749452841 | Kogan Page Ltd, September 25, 2009, cover price $0.04

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Product Description: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan...read more

Hardcover:

9780750668385 | Dvd edition (Butterworth-Heinemann, October 31, 2007), cover price $155.00 | About this edition: * Provides a complete programme of study that will help resolve all your company’s marketing planning problems * Complements Professor McDonald’s book Marketing Plans * Clear and practical in its approach This programme explains and demonstrates how to use a marketing plan.
9780750667517 | Dvd edition (Butterworth-Heinemann, March 30, 2005), cover price $141.00

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Product Description: Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced...read more

Paperback:

9780750683869 | 6 edition (Butterworth-Heinemann, April 13, 2007), cover price $50.95 | About this edition: Marketing Plans is simply the definitive guide to making plans that work.
9780750656252 | 5th edition (Butterworth-Heinemann, September 1, 2002), cover price $51.95
9780750641166 | 4th rev&up edition (Butterworth-Heinemann, June 1, 1999), cover price $49.99 | About this edition: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.

Library:

9780531095904 | Franklin Watts, March 1, 1985, cover price $19.95 | About this edition: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

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Product Description: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies...read more

Paperback:

9780750681339 | Butterworth-Heinemann, March 8, 2007, cover price $41.95 | About this edition: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists.

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Product Description: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace...read more

Paperback:

9780750662468 | 2 edition (Butterworth-Heinemann, December 19, 2006), cover price $59.95 | About this edition: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format.

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Product Description: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results...read more

Paperback:

9780750667463 | 2 edition (Butterworth-Heinemann, October 17, 2005), cover price $70.95 | About this edition: Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.

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Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more

Paperback:

9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95 | About this edition: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.

Miscellaneous:

9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95

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Product Description: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide...read more

Paperback:

9780750661980 | 2 edition (Butterworth-Heinemann, September 7, 2004), cover price $33.95 | About this edition: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there.

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Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

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Product Description: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750659802 | 3 edition (Butterworth-Heinemann, October 22, 2003), cover price $51.95 | About this edition: This is the third edition of one of world's most respected and successful books on branding.

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Product Description: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues...read more

Hardcover:

9780333994368 | Palgrave Macmillan, July 1, 2003, cover price $99.95 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Paperback:

9780333994375 | Palgrave Macmillan, July 4, 2003, cover price $89.00 | About this edition: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

Hardcover:

9780750659215 | Butterworth-Heinemann, November 1, 2002, cover price $74.95

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Product Description: The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'...read more

Paperback:

9780750653879 | Butterworth-Heinemann, September 24, 2002, cover price $57.95 | About this edition: The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'.

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Product Description: Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...

Paperback:

9780749437268 | Kogan Page Ltd, May 1, 2002, cover price $14.95 | About this edition: Brilliant people love to be challenged.

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Product Description: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750673075 | 2 sub edition (Butterworth-Heinemann, November 5, 2001), cover price $44.95 | About this edition: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

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Product Description: Book by Daniel, Elizabeth, Wilson, Hugh, McDonald, Malcolm, Ward, John (view table of contents, read Amazon.com's description)

Paperback:

9780273654797 | Financial Times Management, October 1, 2001, cover price $175.00 | About this edition: Book by Daniel, Elizabeth, Wilson, Hugh, McDonald, Malcolm, Ward, John

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Product Description: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements. Includes interviews with the CEOs of several major companies and case studies from companies which are putting this type of marketing into practice. (view table of contents, read Amazon.com's description)

Hardcover:

9780273642497 | Financial Times Management, December 1, 2000, cover price $37.00 | About this edition: (Pearson Education) A guide to creating a company that is driven by and focused on customer requirements.

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Product Description: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750647595 | Butterworth-Heinemann, November 1, 2000, cover price $28.95 | About this edition: Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.

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Product Description: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750646154 | Butterworth-Heinemann, July 1, 2000, cover price $44.95 | About this edition: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity.

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Product Description: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad...read more (view table of contents, read Amazon.com's description)

Paperback:

9780750632782 | Butterworth-Heinemann, May 27, 1998, cover price $74.95 | About this edition: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.

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Product Description: Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting...read more

Hardcover:

9780750601542 | Butterworth-Heinemann, March 1, 1993, cover price $62.95 | About this edition: Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting.

Paperback:

9780750620215 | Butterworth-Heinemann, January 1, 1997, cover price $26.95 | About this edition: Retailing combines, as a business, a unique set of problems with an endless variety of solutions.

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