Product Description: A guidebook that encourages advocacy for unborn childrenAnswering the Call is designed to help Christians take the initiative and reach out with compassion and sensitivity to those who find themselves on the difficult road of unplanned pregnancy...read more

Product Description: With an introduction by Kristan Hawkins, President, Students for Life of America Of the 1.2 million abortions performed annually in the U.S., more than 500,000 are performed on college-aged women. They make up 44% of all abortions in the country...read more

Product Description: ¡Este libro irradia un mensaje que defiende la vida! El llamado a querer y defender una vida humana inocente va acompañado de la invitación a involucrarse en un centro local de embarazos críticos, ayudando con gentileza a las mujeres a escoger la vida...read more

Product Description: Forgiveness is God's Great Work because sin is the greatest of problems, the cross is the most excellent of solutions, and grace produces the most extreme changes. It is all-inclusive and everlasting. In this book, John Ensor helps us grasp the reality and human experience of God's ongoing, outworking, wonderful grace...read more

Product Description: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing...read more

Product Description: Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK: * Written by the CIM Senior Examiner for the Integrated Marketing Communications module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory...read more

Product Description: Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK: * Co-written by the CIM Senior Examiner for the Strategic Marketing Management module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory...read more

'Strategic Marketing: Planning and Control' is the new core text for the Planning and Control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation). The text also covers contemporary issues, by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. 'Strategic Marketing: planning and control':* provides a synthesis of key strategic marketing concepts;* is a concise and comprehensive text which is tightly written to accommodate the reading time pressures on students; * is highly exam focused with all material presented having been class tested and refined. Written by the Senior Examiner for the CIM Strategic Planning and Control Diploma Module.Highly exam focused.Provides a synthesis of key strategic marketing concepts and recognises the growing importance of 'implementation' in the overall marketing process.

Product Description: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning...read more (view table of contents, read Amazon.com's description)

(view table of contents)