Product Description: Frank and Percy Talley, Troopers 2365 and 2366, of the 1st City of London Yeomanry (Rough Riders), were destined to leave England to take part in the last, and most costly, single-day battle of the Gallipoli Campaign, on August 21, 1915...read more

Product Description: The failure of the Gallipoli campaign was instantly blamed on a great untruth—that the War Office was unprepared. This book, incorporating information unavailable elsewhere, shows that in fact the WO and the Admiralty had amassed a huge amount of data...read more

Product Description: These letters, covering the years between 1850 and 1872, illustrate the complex issues facing the newly-established Catholic hierarchy in England and Wales. Bishop Alexander Goss was closely involved in the struggles to assert diocesan independence from Westminster and undue interference by Rome and was a determined upholder of his episcopal rights, ""strong and resolute almost to vehemence - the crozier, hook and point"" as Cardinal Manning claimed...read more

Product Description: For more information please visit http://www.childhoodcancerportraits.com A cancer diagnosis turns one's world sideways, heaping unwanted responsibilities onto the shoulders of a child’s family members. Parents must juggle treatment responsibilities; siblings must share in the sacrifice of normalcy, and the financial drain can be as emotionally daunting as the cancer battle...read more

Product Description: The story of the Battle of Loos, which witnessed the first "big push" of World War I The Battle of Loos saw a change in Allied strategy, which up until then had been a series of small-scale assaults that achieved little or no ground gained...read more

Product Description: Overshadowed in the public eye by the events of the Second World War - and of the impacts of recent wars at the transition of the late twentieth and early twenty-first centuries - the period of National Service is sometimes portrayed as a long-running and monumental waste of time, a period of 'bull' and 'blanco' of 'jankers' and 'whitewashing'...read more

Product Description: Meet Billy Glasheen, a fresh voice in crime fiction. It’s Sydney, the 1950s, and Billy’s trying to make a living, any way he can. Luckily, he’s a likeable guy, with a gift for masterminding elaborate scenarios—whether it’s a gambling scam, transporting a fortune in stolen jewels, or keeping the wheels greased during a hair-raising tour by Little Richard and his rock ‘n’ roll entourage...read more

Product Description: The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the armies and their leaders; the conditions of trench warfare; and the controversies form part of the growing literature examining every aspect of a war that was to cast a shadow over the rest of the twentieth century, the effects of which are still being felt today...read more

Product Description: Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artifacts of World War I. They tell us much about attitudes towards the war, and provide a great insight into men's lives, and into the thoughts and emotions of those left behind...read more

Product Description: In 1938, Britain prepared for war, and to spread the word about what should be done in the event of attack, and to distribute the gas masks that would become universal, a body of men and women were called to public service - the Air Raid Precautions, or 'ARP'...read more

Product Description: World War II was one of the defining periods of British history, a six-year period that saw Britain and its Commonwealth stand united against the tyranny of the Axis powers. With the nation initially ill-prepared to engage in war, the British Soldier suffered many trials and reverses of fortune before his central role in the Allied victory in Europe...read more

Product Description: The story of the British soldier in the Second World War has so far not been adequately told. This small book will redress the balance, addressing these soldiers' endurance through six long years of conflict in theaters as diverse as Europe, the Western Desert, the Arctic and the Far East...read more

This book provides a clear practical introduction to shareholder value analysis for the marketing professional.  It gives them the tools to develop the marketing strategies that will create the most value for business.  For top management and CFOs the book explains how marketing generates shareholder value.  It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed.  The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1      Marketing and Shareholder Value   2      The Shareholder Value Approach     3      The Marketing Value Driver     4       The Growth Imperative     PART II Developing High-Value Strategies 5       Strategic Position Assessment 6       Value-Based Marketing Strategy   PART III Implementing High-Value Strategies 7      Building Brands   8       Pricing for Value   9       Value-Based Communications  10     Value-Based Marketing in the Digital Age    

Product Description: The fossil-bearing rocks of the British Isles represent life from the last 2,900 million years and the UK is seen by many as the cradle of modern geology. Using the geological map of Britain, expert palaeontologist Peter Doyle offers a comprehensive guide to fossils in the UK, plotting the main fossil groups around the country, and relating them to the different ages of the rock in which they are found...read more

Product Description: During World War II, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to the bomber offensives over Germany from 1943. This book looks in intimate detail at the life of average private soldiers, beginning with their capture, through the long days as prisoners and hard labourers, to the readjustment to home life after their release...read more